LearnerResponse(Assesment)

 WWW:you start really well with Q1-3 so now its a question of developing our exam technique so we are consistently hitting the higher levels across the whole paper.

EBI:exam technique:question focus.read the question carefully and stay absolutely focused on it throughout your answer (e.gQ5)-6/12 for Q3 is solid but to reach the top levels try annotating the unseen text.this will help you to write more about the text and the possible meanings.

q1-1/1

q2-1/1

q3-6/12

q4-1/2

q5-2/6

q6-3/8

Learner response(Q3)

in the heat advert the colour red is used all over the advert this connotate love Beyoncé being in the centre shows that she is the main focus, she is wearing a revealing red dress which connotes love and romance this could make the audience feel as though by wearing her perfume they gain those things and become more like Beyoncé which appeals to her fanbase who look up to and idolise her. The dress appears to be very high end which makes the product seem classy. The slogan "catch the fever." shows how the product is spreading amongst people and creates the idea that the product is very popular and everybody is getting it, the word fever could also connote heat which further emphasises the idea of passion.