ReceptionTheory

 1.The preferred reading of a media text is when the audience responds to the ideas in the way the media producer wants them to.

2.Oppositional reading is when the audience rejects the preferred reading,and creates their own meaning for a text.

HARRY BROWN TRAILER

1.He wants to create the image that all teenagers have bad mindsets and arent a good influence to the society.

2.young people may reject this opinion as not all teenagers are the same.

5) The preferred reading is that the bigger the burger, the better it tastes which is shown when it says that "its as good as it is big" which implies to the audience that because the burger is bigger it doesn't mean that the quality and taste of the burger has become worse than a regular size burger. It also claims to be 100% beef which further emphasised their point about how the quality of the product is as good at it can be. The advert also claims to be a whole meal in one sandwich which can also show that its an easy or quick food to have